Sonia Casado

Chief Data and Analytics Officer de YMEDIA

Deep expertise applying analytics to different business domains:several industries as media, telecommunication, retail, insurance, banking, etcareas as digital marketing, retail, forecasting, marketing optimization, customer behaviour, attribution, etc. - Used to work in international environments - Business development - Strong financial background - Customer and result oriented - Team building

Deep expertise applying analytics to different business domains:

  • several industries as media, telecommunication, retail, insurance, banking, etc
  • areas as digital marketing, retail, forecasting, marketing optimization, customer behaviour, attribution, etc.

Professional experience

  • Chief Data & Analytics Officer at Ymedia. Dentsu Aegis Network (DAN) (Since March 2017)
  • Chief Data & Analytics Officer at Prisa Group (June 2016 – February 2017)
  • Managing Director in Big Data & Analytics in Spain & Portugal. Accenture Digital (Dec 2015 – May 2016)
  • Senior Manager in Big Data & Analytics. Accenture Digital (April 2012 – Nov 2015)
  • Managing Director in Business Analytics. Neometrics (June 2005 – March 2012)

Social Share