Sonia Casado
Chief Data and Analytics Officer de YMEDIA
Deep expertise applying analytics to different business domains:several industries as media, telecommunication, retail, insurance, banking, etcareas as digital marketing, retail, forecasting, marketing optimization, customer behaviour, attribution, etc.
- Used to work in international environments
- Business development
- Strong financial background
- Customer and result oriented
- Team building
Deep expertise applying analytics to different business domains:
- several industries as media, telecommunication, retail, insurance, banking, etc
- areas as digital marketing, retail, forecasting, marketing optimization, customer behaviour, attribution, etc.
Professional experience
- Chief Data & Analytics Officer at Ymedia. Dentsu Aegis Network (DAN) (Since March 2017)
- Chief Data & Analytics Officer at Prisa Group (June 2016 – February 2017)
- Managing Director in Big Data & Analytics in Spain & Portugal. Accenture Digital (Dec 2015 – May 2016)
- Senior Manager in Big Data & Analytics. Accenture Digital (April 2012 – Nov 2015)
- Managing Director in Business Analytics. Neometrics (June 2005 – March 2012)